Don’t feel bad if I unsubscribe
May 14th, 2008 by Bob StovallTagged With: mailing list • marketer • Marketing • unsubscribe
An open message to the marketers whose lists I am subscribed to.
I use multiple email accounts for multiple purposes. When I subscribe to someone’s mailing list, I use one. When I sign up for affiliate programs I use another. When I purchase from marketers, I may use another. I use multiple email addresses to receive email in the same way that marketers use multiple mailing lists to SEND email.
What all of this adds up to is that I get dozens of duplicate emails daily from the same people, often multiple emails to the same address from different mail lists of the same person.
This eats up some of my productive time as I sort through them - way too much time in my opinion. Over the next few weeks, I am going to be clicking the “unsubscribe” button on a lot of mailing lists.
I subscribed to most of these lists on purpose and I appreciate getting mail from my favorite marketers, but ten or eleven duplicate emails is just too much. In those instances, I will be attempting to unsubscribe to all but one. If there is doubt, I will err on the side of caution. I don’t want to lose the info you send any more than you want to lose a subscriber. But those multiple subs just waste my time and lot of bandwidth.
So don’t take it personally, Mr. Emailer. I am not disrespecting the info you send me, I’m just trying to eliminate some of he “electronic clutter” from my life.


