How to comply with the new CAN-SPAM amendments
How to comply with the new CAN-SPAM amendments
Last week we talked about the new amendments to the CAN-SPAM Act and how they could affect your business. Today, I’d like to offer a few simple ways to comply with the older regulation that requires a mailing address on all communications that are commercial in nature.
The new amendments allow you to use a PO Box as your mailing address. This just clarifies the rules as many mailers were already using PO Boxes.
One thing I have always believed when it comes to remembering to do things like backup files or include important “boiler plate” information in mailings - if it isn’t automatic, it isn’t going to happen. At some point, you’ll forget to include it - and that’s the email that some busy-body will use to report you to the powers that be.
Both AutoResponse Plus (ARP) and aWeber have the ability to insert the required information in your emails. They go about it in different ways but they both accomplish the goal.
Another very important provision of the amended CAN-SPAM Act is that you provide a “Single-Option Opt-out.” This is one that a lot of mailers have long failed on by creating complicated processes for unsubscribing - but no more.
From here on in, you need to comply with the new amendments and both AutoResponse Plus and aWeber have long had the feature of single action opt-out.
My email autoresponder services is one of the places where I’ve found that the available Open Source solutions come up short. There is a first-rate Open Source mailing list manager - PHPList - that does a great job for newsletter-type users where the autoresponder service isn’t necessary.
If you need an autoresponder, the best choices by far are AutoResponder Plus if you prefer a self-hosted solution with no monthly fees and aWeber if you prefer a solution where someone else has the responsibilities of software management.
Which ever of these solutions you choose, be sure to back up your mailing lists to your own computer. ARP has a simple export and download function that helps make the process very simple. aWeber has a more complex procedure, but one that anyone can master quickly.
The new amendments are easy to comply with. Using ARP or aWeber makes it even easier.
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