Dominate Your Local Market!

How to Optimize for Local Search

Today we bring you a video where Dr. Ralph Wilson interviews Frederick Marckini on How to Optimize for Local Search. If you do any kind of business in a specific geographic area, this video is a “must see.”

I hope you enjoyed the video and got some helpful tips from it. I just wanted to add that the time to secure your position in Google Geotargeting is now. Your competitors are already doing it, some by plan, some by accident. But accidental search engine positioning is better than no search engine positioning.

And while Google Pay per Click (PPC) advertising can be incredibly inexpensive for your local markets for most keywords, positioning yourself in the Google organic search is even less so.

What is organic search? Organic search is the unpaid search results that come up whenever you type a keyword into Google, Yahoo, MSN or any other search engine. Your customers are more likely to click on organic search results, but it is harder to get near the top of the listings for your chosen keyword.

There are strategies that you could be using right now to better your position in organic search. We took a client in Houston, TX to the top of her keyword search results because her competition had left themselves vulnerable.

And there is an important lesson in that for all of us. Once a website is well positioned in the organic search results for a given keyword, it is much harder to dislodge them than it would have been to work your way into that position in the first place.

So the time to move is now, before your competition gets any more firmly entrenched ahead of you. Orange Cat Productions has some basic strategies for improving your organic search position in local markets. Contact Orange Cat today and start building your positioning while it is still affordable.