I gotten a kick out of watching Tom Dickson of Blendtec use his company’s blenders to pulverize everything from golf balls, to glow sticks (one of my favorites) to an iPhone, and even a video camera recording it’s own demise. Now Tom takes on politics in his most recent episode of “Will It Blend?”
The real story here is what a great marketing idea this series of videos is. Grinding up an iPhone got him over 3 and a half MILLION views of his YouTube video and I’ll bet it sold some blenders.
Another big plus for Blendtec is the use of current events in their marketing. Whether it’s broad events like the elections or just today’s headlines, find a way to hook it to your message and watch your response explode.
